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AMETHYST Mykonos: A Unique Jewelry Experience Since 1996
In April 1996, AMETHYST was born in a quiet, almost deserted shopping alley—specifically on Kalogera Street in Mykonos town. The name was inspired by the month of February, known as the month of Amethyst, and of course the beautiful gemstone itself, renowned for its distinctive color.
The founder, Apostolos, was born in Australia to Greek parents. From a young age, he displayed a restless spirit, pioneering ideas, and a remarkable talent paired with a strong work ethic. His passion for creating handmade objects was evident early on.
At the age of 12, Apostolos returned to his homeland, settling in Mykonos after a visit that marked a turning point in his life and career. After 12 years working in tourism and jewelry on the island of the winds, he recognized a significant gap—the absence of unique, rare, and exceptional jewelry on Mykonos.
Since then, AMETHYST has become a well-known concept Jewelry Experience Store, offering exquisite handmade pieces by Apostolos himself alongside carefully curated selections from distinguished Greek designers. The collection features a wide range of gold and silver jewelry adorned with precious and semi-precious stones, including diamonds, sapphires, rubies, aquamarines, tourmalines, amethysts, and more.
Over the years, Apostolos has crafted bespoke designs for clients worldwide, including VIPs and celebrities, always maintaining his philosophy of delivering outstanding quality and impeccable service, including attentive after-sales care.
In addition to jewelry, Apostolos has dedicated significant time and effort to sourcing premium minerals and crystals from across the globe. Visitors to AMETHYST can explore rare finds such as Greek Aragonite, Prasem Green Quartz from Serifos (unique worldwide), Malachite, Fluorite, Quartz, and more.
His deep personal interest has made him a recognized expert in this specialized field. Apostolos is also passionate about fossils, fascinated by dinosaur eggs, teeth, trilobites, and crinoids.
The AMETHYST MYKONOS team looks forward to welcoming you this summer for a truly unique jewelry and mineral experience!
Follow us on Instagram: @AMETHYST_MYKONOS
What Our Customers Say
24 / 05 / 2024 - Kathy Karageorgiou
Mykonos shop owner reflects on Australia, Greece and crystals
Apostolos doorway. Photo: Victoria Zoina
Greek Australian, Apostolos Triantafyllou, 56, has been living in Mykonos for over 30 years now, and running his jewellery store ‘Amethyst’ there since 1996. He describes his first-time visiting Mykonos at 14 “like going to the moon – it was so different. It was paradise!” Initially from Melbourne, Apostolos spent his early years between the ages of 7 and 12, moving from Australia to Greece several times with his parents and brother and sister, who are ten years older than him.
He smiles and somewhat ruefully says, “I thought the houses in Greece would’ve looked like the Parthenon! But Pireaus, where we lived, was far from what I expected.”
Photo: Victoria Zoina
Upon finishing school and being accepted to study electrical engineering at university, he preferred Mykonos again. First working at his sister’s fashion then jewellery store in Mykonos Town, Apostolos eventually saved enough money to buy his own store there in 1996.
With a sigh, and a distant look, Apostolos says: “But now, I have on/off feelings towards the place. Mykonos used to be so nice in the winter too, regardless of the wind and sometimes horizontal rain. I’ve spent over 30 years of winter there, but in the past ten years, unlike in the old days where cafes, restaurants and bars used to all be open, everything’s closed in Mykonos Town in winter now. It’s only geared towards summer tourism and business.”
Apostolos continues, “Don’t get me wrong, I love the business, and especially the people contact. But things have changed in the jewellery industry, in favour of foreign imports. Jewellery from India for example looks similar to Greek jewellery due to the ancient Greek influence that Alexander the Great took there. But imports also come from other places too.”
He goes on to quote statistics: “In the 80s and 90s there were 60,000 jewellery producers in Greece, and now there are only 2,000 including importers. This has been mainly due to globalisation.”
He explains that he decided to diversify by adding more gems, stones and also crystals in his store. I mention that I’ve heard people say that opals bring bad luck, to which he responds, “I love opals, from way back in Australia. The bad luck thing isn’t true. It was propaganda from diamond sellers to disrupt the very popular opal sales at one point which were bringing diamond sales down.”
Asking whether he believes that crystals have healing powers, Apostolos replies by relating an extraordinary event that “shocked” him yet persuaded him of the healing properties of crystals.
“Years ago, in the full height of August’s tourist season, I had no customers in my shop for days, something which had never happened before. Just before this, I had bought a big, interesting looking quartz crystal which I placed on a stand in the centre of my shop. I called an aunt in Athens to express my woe regarding no customers, and she insisted on doing the ‘xematiasma’ – the casting out of the ‘evil eye’ spell over the phone – something I didn’t believe in at the time either. I then hung up the phone, and suddenly that particular crystal exploded! I have never in my years seen or heard of such a thing!” he explains.
“Five minutes later my aunt called back and said that there had been such a bad case of ‘evil eye’ or ‘evil spirit’ in my shop, that she felt extremely sick and had almost fainted. I immediately got rid of that crystal as it had absorbed negative energy, and customers began flooding in again.”
Other tales follow regarding healing experiences with crystals, whereby he concludes: “I’m convinced now that crystals have energy fields that influence us in various ways. A good, simple example is the quartz in watches – its vibration and frequency is what makes them work.”
Apostolos says he wants to visit Australia in the near future, “even though I’ve heard that it doesn’t have the same freedom as Greece.”
Quartz Crystal. Photo: Victoria Zoina
Here you can ring a friend to go for a drink on the same day or even the same hour instead of having to organise it at least three days before!” he says.
He then disappointedly declares what he doesn’t like about Greece: “The political, economic and health systems are more corrupt than in Australia, where there is much more accountability.”
Nevertheless, the quicker we adapt to reality – that doesn’t mean to accept it – the better and enjoy life every single day wherever we are.
I miss my friends, my family and Australia and I ‘m looking forward to be there and seem them all again soon.